This Month’s Hospitality Questions, Answers, & Tips

Posted by: Beckie Lewis
Hospitality Specialist
775 336 4647
blewis@naialliance.com

Prior to entering the commercial real estate market, Beckie enjoyed a career in Commercial Lending and Private Equity Lending. Beckie enjoys creative thinking and problem solving which allow her to approach real estate sales in a refreshing manner. Having grown up in the development & hospitality areas in Montana, Beckie was drawn to the Hospitality Specialty with NAI Alliance. She is currently paving the way for this newest specialty at the firm.

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Q: What is the role of a listing broker?

A: A property owner and a commercial broker agree to work together by entering in to a listing agreement. Per the terms of the agreement the broker agrees to market the property at his/her own expense in exchange for a commission. The broker represents the Seller and the property on the market and is thus termed the "listing broker". The listing broker’s role in the transaction includes but is not limited to protecting the Seller and the property as well as marketing the property effectively so as to procure a sale. The listing broker can most effectively market the property by knowing the property type, the property value, the area, and who the potential buyers would be for that property type.

Selecting a listing broker should be similar to hiring an employee. The Seller should interview prospective listing agents and work with someone that they feel comfortable with and that they believe will get the job done. All brokers are not created equally and specialize in different areas of the market.

If you’re considering selling your property or are interested in knowing more about listing your property; please call Beckie Lewis at 775-336-4647.

If you have a question regarding the hospitality industry, marketing, or hospitality properties, please email blewis@naialliance.com and have your question published in one of our monthly Hospitality Newsletters. Thank you

Download a copy of the NAI Alliance Northern Nevada Hospitality News for October/November 2010 today.